What Angel Investors Actually Look For
If you're a founder thinking about approaching an angel investor, you might assume they want to see a polished pitch deck, a detailed financial model, and a hockey-stick growth chart. Some do. We don't.
At Lomond, the first thing we look at is you. Not your spreadsheet - you. We want to know who you are, why you're building this, and whether you've got the resilience to see it through when things get hard. Because they will get hard.
The person behind the business
Most early-stage businesses will pivot. The product you launch with probably won't be the product that makes you successful. What doesn't change is the founder. That's why we invest in people first and ideas second.
We look for integrity, commercial awareness, domain expertise, and coachability. Can you take honest feedback? Are you willing to be guided? Do you know your market inside out?
Proof that something works
We're not looking for the next SpaceX. We're looking for businesses with a real product or service, some early commercial traction, and a clear path to scale. You don't need to be turning over millions - but you need to have something that works.
A clear use for the capital
We invest between £50k and £250k. That capital should be going towards growth - scaling sales, expanding into new markets, hiring key people. It shouldn't be covering wages or plugging operational holes.
The right attitude
We're hands-on investors. We attend board meetings, make introductions, and provide commercial support. If you want a silent partner who writes a cheque and disappears, we're not the right fit. If you want someone who'll roll up their sleeves alongside you - start a conversation with us.
Read more about how our investment process works or find out why we invest in people, not just products.